Business branding (c.i.)
Just had a new logo and branding designed for your company? Why not have Sigmataf protect the integrity and image of your brand or company by taking care of your Business Branding solutions for you?
What is Business Branding or Corporate Identity?
- Essentially, Business Branding is the set of legal rules and guidelines that accompany your logo and/or corporate title. These rules and guidelines govern how the identity is used/ applied and confirm approved colour palettes, types or fonts, page layouts and other such methods of maintaining visual continuity and brand recognition any time your brand is used in whichever way. Once approved, these rules are then compiled into handy manuals which are then used as guidelines to be followed by all who make use of your logo in any form of media.
- A great example of Business Branding or Corporate Identity would be that of the McDonald’s franchise. Their trademarked golden “M” logo and their red and yellow colour pallet scheme are common and consistent in their ad campaigns and packaging. Whenever you see that golden “M” your mind immediately associates it with McDonald’s. Nobody tampers with that image and it is greatly recognised world-wide.
Sigmataf will set up these rules and guidelines and put them in place in order to ensure that your brand’s effectiveness won’t be compromised and can begin to make an impact in the minds of those who come into contact with your corporate identity.
